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Rentrak Announces Top 12 Box Office Sales For 2012
January 12, 2013

Origin Of News Release: Portland, OR
Original Release Date: January 11, 2013
Announcement: Rentrak Announces Top 12 Box Office Sales For 2012

Top 12 Box Office Results Of 2012

RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced year-end box office figures from the movie industry's box office measurement service, Box Office Essentials and International Box Office Essentials.

"America's favorite pastime is still heading to the movies to watch the thrilling content that was available throughout 2012," said Ron Giambra, President of Theatrical Worldwide at Rentrak. "Not only was box office revenue up, but theater attendance also increased this year."

Domestic receipts were up 5.88% from $10.2 billion in 2011 to $10.8 billion in 2012. International sales grew by 3% to $23.1 billion compared to $22.4 billion the previous year. Strong movie titles brought in theater-goers increasing attendance by 2.5% compared to last year.

The top-12 titles for 2012 based on consumer spending were:

Top 12 Titles
RANK TITLE INTERNATIONAL DOMESTIC WORLDWIDE
1 Marvel's The Avengers $892,341,976 $623,357,910 $1,515,699,886
2 The Dark Knight Rises $631,000,000 $448,139,099 $1,079,139,099
3 Skyfall $726,541,877 $291,529,570 $1,018,071,447
4 Ice Age:
Continental Drift
$717,772,707 $161,168,962 $878,941,669
5 Twilight Saga: Breaking Dawn, Part 2 $532,500,000 $287,756,286 $820,256,286
6 The Amazing
Spider-Man
$492,788,331 $262,030,663 $754,818,994
7 The Hobbit: An Unexpected Journey $504,200,000 $246,289,507 $750,489,507
8 Madagascar 3: Europe's Most Wanted $526,957,000 $216,391,482 $743,348,482
9 The Hunger Games $278,500,000 $408,010,692 $686,510,692
10 Men In Black 3 $445,800,981 $179,020,854 $624,821,835
11 Brave $301,019,128 $237,269,198 $538,288,326
12 Ted $285,044,221 $218,815,487 $503,859,708

The top studios of 2012 were:

Top Studios Of 2012
RANK DOMESTIC MARKET SHARE
1 Sony (NYSE: SNE) 16.50%
2 Warner Bros. (NYSE: TWX) 15.39%
3 Disney (NYSE: DIS) 14.36%
4 Universal (NYSE: GE) 12.48%
5 Lionsgate (NYSE: LGF) 11.52%
6 20th Century Fox (NASDAQ: NWS) 10.44%

Rentrak's Box Office Essentials and International Box Office Essentials are the theatrical industry's source for comprehensive global box office intelligence and are used by every studio in the United States as well as many distribution entities around the world. Boasting a global footprint of the worldwide theatrical market, Rentrak is able to provide its clients with real-time box office intelligence, streamlined through one unique system, which allows users to view real time online reports from anywhere around the world.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

January 12, 2013

I'm surprised The Hobbit: An Unexpected Journey didn't do better in sales, but I have a hunch it will do much better when it's released to video, and of course, the inevitable Extended Cut of the movie. I'm also surprised Marvel's The Avengers ranked #1 in sales. But I have to admit, it was a great movie.

- DigitalDingus


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