LG DVS450H DivX HD Player

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LG Announces First DivX DVD Player
Which Plays HD Video
August 30, 2008

Origin Of News Release: San Diego, CA and Seoul, South Korea
Original Release Date: August 28, 2008
Announcement: LG Announces The DVS450H: The First DivX DVD Player Which Plays HD Video
MSRP: Not specified (~$250?)
Availability: Not specified

Innovative "Floating" Player Lets Consumers Enjoy
HD Content on Standard DVD Device

DivX, Inc. (NASDAQ: DIVX), a digital media company, and LG Electronics, Inc. today announced the DivX Certification of a new DVD player from LG capable of playing high-definition DivX video.

Incorporating a stylish and sleek design capable of being mounted on a wall, LG's new DivX Certified DVD player, the DVS450H, allows consumers to play their personal libraries of high-definition digital content. With this device, consumers can enjoy high-definition DivX videos burned to DVD's or stored on USB flash drives. Typical HD video requires a considerable amount of digital storage space, but DivX HD video provides a superior media experience by maintaining the highest visual quality while significantly reducing the digital file size of the video. Using DivX technology, a full-length high-definition movie is able to fit onto a standard DVD.

"The demand for products that play DivX video has continually driven us to produce solutions that maximize this high-quality experience across a range of product categories," said Dan D.H. Koh, Head of Marketing Strategy Team in LG Electronics' Digital Media Company. "Incorporating support for high-definition DivX video on this DVD player illustrates this in a significant way. We are committed to bringing our customers the very best entertainment solutions and are pleased that working with DivX fulfills this vision."

"Bringing high-definition video to LG's newest DVD player illustrates our mission of enabling a high-quality media experience across any device," said Kevin Hell, Chief Executive Officer, DivX, Inc. "This new player from LG simplifies the consumer transition to HD entertainment by providing a high-definition experience on a familiar DVD platform. We are delighted to work with LG in bringing consumers a premium solution for their digital content."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality that users expect from DivX.

LG is a major manufacturer across consumer electronics product categories who has embraced DivX Certification within a variety of different platforms, including mobile phones, digital televisions, and in-car media players.

For more information on DivX Certification, visit http://www.divx.com/certification.

About DivX

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment--the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit http://www.lge.com.

About LG Electronics Digital Media Company

LG Electronics Digital Media Company (DMC) creates and develops premium digital devices through its long expertise in digital audio-video systems, portable audio players, car infotainment products and information technology, including optical storage products and personal digital assistants. DMC is a leading producer of home audio products such as home theatre systems, audio components and video players, and has been the world's best-selling optical storage maker for ten consecutive years.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; DivX's dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission on August 8, 2008.

All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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