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Kodak Announces new 10-Megapixel
and 8-Megapixel Digital Cameras
January 7, 2007

Origin Of News Release: CES Las Vegas, NV
Original Release Date: January 7, 2007
Announcement: Kodak Easyshare C653, V803, and V1003 digital cameras
MSRP: $129.95, $199.95, and $249.95
Availability: C653: now; V803: February 2007; V1003: March 2007

At the 2007 International Consumer Electronics Show (CES), Kodak introduced two new additions to its award-winning line of KODAK EASYSHARE Consumer Digital Cameras. The KODAK EASYSHARE V1003 Zoom Digital Camera – with 10-megapixel resolution and the KODAK EASYSHARE V803 Zoom Digital Camera – with 8-megapixel resolution, have 3X KODAK RETINAR Aspheric All Glass Optical Zoom Lenses, and come in multiple signature color choices with fun accessories to match your personal style.

"As consumers look for more ways to expand their picture taking experience, the KODAK EASYSHARE 10- and 8-megapixel Digital Cameras make it fun to personalize the camera look and feel," said Pierre Schaeffer, chief marketing officer, Kodak's Consumer Digital Imaging Group. "Kodak continues to delight consumers by providing new ways to express themselves, enhancing the overall digital photography experience."

Now, a new menu feature called "Maintain Settings" stores your preferred settings for flash, white balance, ISO and resolution between uses, saving you time and assuring you have the camera set up your own personal way. With the Favorites feature, you can keep your special pictures on your camera all the time for showing and sharing, without filling up your internal memory.

The KODAK EASYSHARE V1003 and V803 Cameras produce vibrant shots with dynamic picture quality that can be viewed on the large 2.5-inch (6.4 cm) color LCD screen. The cameras are packed with smart features that make great picture taking incredibly simple, including:

  • New high ISO mode up to ISO 1600 for bright pictures when shooting under low light conditions.
  • KODAK PERFECT TOUCH Technology for better, brighter pictures automatically. This exclusive KODAK Technology examines each picture to bring out shadow detail and deliver more vibrant colors in the shot.
  • 22 scene modes, including simple on-camera stitching for dynamic panorama shots.
  • Digital image stabilization using the anti-blur mode to prevent blurring from subject or hand movement.
  • Advanced video mode to record VGA video (640 x 480) with sound at 30 fps; includes trimming and tagging for easy editing and searching.
  • Convenient on-camera tools include blurry picture alert, digital red-eye reduction and picture cropping for consistently better shots.
Express Yourself with New Camera Colors and Accessories from Kodak

The KODAK EASYSHARE Cameras are available in a variety of colors including—pink bliss, red shimmer, cosmic blue, mystic purple, golden dream, white glaze, silver essence, slate gray and java black. To complement the colored cameras, Kodak offers a full range of fun, fashionable camera accessories that make your digital camera your own. They include fashion beaded neck and wrist straps and a line of leather camera bags in the latest purse designs. To get really creative with the look of your camera, you can easily apply a fun, colorful `skin' design—choosing from hundreds of designs on http://www.kodak.com.

KODAK EASYSHARE C653 Zoom Digital Camera Introduced

Also announced at CES is the new KODAK EASYSHARE C653 Zoom Digital Camera with 6-megapixel resolution and 3X optical zoom. The C653 is perfect for consumers searching for a remarkably simple camera that takes great looking pictures. The camera features a 2.4-inch indoor/outdoor color display, digital image stabilization using the anti-blur mode and KODAK PERFECT TOUCH Technology for superb picture quality.

Pricing and Availability

The KODAK EASYSHARE V1003 Camera will retail for US $249.95 (MSRP) beginning in March, and the V803 Camera will retail for US $199.95 (MSRP) beginning in February. The C653 Camera is available today at retail for US $129.95 (MSRP). The fashion camera accessories range from US $9.95 to $49.95 (MSRP) and can be found on http://www.kodak.com.

About the KODAK EASYSHARE System

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE System consists of digital cameras, picture frames, snapshot printers, online services, software, inkjet and thermal photo papers, and accessories—making picture taking, sharing and archiving effortless. All KODAK EASYSHARE products being introduced today include the latest Version 6.2 of KODAK EASYSHARE Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 6.2 Software now includes direct access to KODAK Gallery making it simple to find albums stored online. The new KODAK EASYSHARE Software Version 6.2 can be downloaded for free. Further information on all KODAK EASYSHARE Products can be found at http://www.kodak.com.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at http://www.kodak.com.

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