Ruckus Laptop Backpack

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Pacific Design Merges Fashion and Function with The Ruckus Laptop Bag Collection
October 31, 2006

Origin Of News Release: Austin, TX
Original Release Date: October 31, 2006
Product Name: Ruckus Laptop Messenger Bag / Ruckus Laptop Backpack
MSRP: $59.95 / $69.95
Availability: November 2006 (Sony Canada) / January 2007 (US) / Some color designs available March 2007

Pacific Design, an industry leader in iPod cases and cutting edge laptop bags, is proud to introduce The Ruckus Laptop Bag Collection, an innovative line of laptop backpacks and messenger bags designed for urban, professional and student lifestyles.

The Ruckus Laptop Bag Collection merges fashion and function with its innovative, lightweight and slim design, coupled with laptop protection and multiple storage compartments to accommodate all of today's communication and entertainment devices. Both the Ruckus Laptop Backpack and the Ruckus Laptop Messenger Bag are up to 30 percent lighter than other similar laptop bags, super slim, constructed of water-resistant materials and loaded with thoughtful and functional organizational features.

Features include an ergonomic shoulder strap structure, 360 degree laptop protection, dedicated media storage, an AC/cable zipper pouch, a protective iPod/MP3 pocket, a "seamless" water-resistant compartment, and a felt-lined luxury items pocket. Customers who register their Ruckus products at www.pacificdesign.com will receive a free removable cell phone/iPod pouch. Both Ruckus laptop bags come in striking color combinations including: olive/bold black /super yellow, rose white/granite gray/posey pink, bold black /slate gray/pearl gray, and coming in March 2007, slate gray/sand/tiger orange.

The Ruckus Laptop Bag Collection will be available at North American retailers including Sony Canada in November 2006 and Staples in January 2007. The Ruckus Laptop Backpack will retail for $69.95 and the Ruckus Laptop Messenger Bag will retail for $59.95. Online retailers that will be taking pre-orders today include www.ebags.com, www.cdw.com, and for the first time, www.pacificdesign.com, which just launched a commerce-enabled website this month.

Product Features for Ruckus Laptop Backpack, $69.95:

  • Weight-repositioning design places the computer flush on the user's back to evenly distribute weight so pack feels lighter in use
  • Super lightweight design, up to 30% lighter than other laptop bags
  • Slim profile - only 6 inches thick
  • Fits most 15.4" notebook PC's
  • Laptop protection including fully-armored compartment
  • EVA foam base enables backpack to stand while empty
  • Side-loading laptop compartment provides easy access during travel
  • Moisture-resistant zipper pocket
  • Deep 3" main storage compartment for books & files
  • Ergonomic straps with breathable mesh Airflow Channel
  • Water bottle, key clip and pen holders
  • Dedicated media storage for CD's and DVD's
  • AC adapter/Cable zipper pouch
  • Easy access felt-lined luxury items pocket to protect sunglasses and other easily scatched items
Product Features for Ruckus Laptop Messenger Bag, $59.95:

  • Super lightweight design, up to 30% lighter than other laptop bags
  • Slim profile - only 4 inches thick
  • Fits most 15.4" notebook PC's
  • 360 degree laptop protection including fully-armored compartment and EVA molded foam case bottom
  • Moisture-resistant zipper pocket
  • Water bottle, key clip and pen holders
  • Dedicated media storage for CD's and DVD's
  • AC adapter/Cable zipper pouch
  • Easy access felt-lined luxury items pocket to protect sunglasses and other easily scatched items
  • Optional: Removable iPod/mobile phone pouch
  • Formed, breathable mesh-covered back panel for comfort with thin item storage
About Pacific Design

Headquartered in Austin, Texas, Pacific Design was founded in 1995 to raise the standard of products, and individualized client services, in the mobile technology carrying case market. Pacific Design excels at designing and manufacturing lifestyle bags that integrate fashion and style with thoughtful function and quality craftsmanship. As a result, Pacific Design has become one of the leading carrying case companies in the world.

Pacific Design, a privately-held firm, is a certified Woman-Owned Business Enterprise (WBE). For more information, visit www.pacificdesign.com or call 888-797-8755


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Articles Archived Websites (Pre-DigitalDingus): D100 Lounge E-10 Club | Contact