Orlando, Florida (February 27, 2006) Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media technologies, today announced that it has doubled the speed rating of its popular Professional 8GB CompactFlash memory card to 90X. Furthering the company's lengthy heritage in delivering cards with market-leading performance, the new 8GB card is one of the fastest high-capacity CompactFlash cards available. On display at the Photo Marketing Association International (PMA) show, Lexar's new card is capable of a minimum sustained data write speed of 13.5 MB per second. In addition to increased speed and performance, the new high-speed card will be available in CompactFlash Type I flash memory card format, the most popular format for today's SLR digital cameras.
"The performance of our new memory card allows for a high-speed transfer of large files at all points in the digital photography process including during image capture and throughout the downloading process to the photographer's computer, directly addressing the needs of today's photographers," said John Omvik, director of professional product marketing, Lexar. "CompactFlash Type I remains the most popular card format for photographers using high-end digital cameras including those units within the rapidly growing digital SLR category."
"The size of the card is only one of the key elements in the digital photography process," said David Honl, professional photographer, who is currently featured on Lexar's digital photography website. "The speed at which I can move the content from my card to my computer is also extremely important, particularly when I've spent the day filling multiple cards while shooting in RAW format with my Canon EOS 1D Mark II. The speed of the card directly contributes to an improved digital photography workflow," he added.
Like all Lexar professional flash memory cards, the new 8GB CompactFlash includes the full version of Lexar Image Rescue 2.0, the company's award-winning image recovery software, and Paint Shop Pro 9, the image editing and management software program from Corel, and a trial version of Photo Mechanic(TM), the popular image browsing software application by Camera Bits.
Lexar's new Professional 8GB CompactFlash Type I card will be available in April.
Lexar will display its new 8GB CompactFlash card along with its full line of professional photography products at PMA in booth #4140.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 94 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at http://www.lexar.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the digital photography market, the benefits and availability of, and consumer demand for, Lexar's products, including the 8GB CompactFlash cards, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Corel and Paint Shop are trademarks or registered trademarks of Corel Corporation and/or its subsidiaries. Photo Mechanic is a trademark of Camera Bits. All other brand or product names are trademarks or registered trademarks of their respective holders.