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LifePics and Pixel Magic Imaging Announce Kiosk and Online Integration

February 20, 2006

Boulder, CO (Feb. 20, 2006) - Award winning Pixel Magic Imaging kiosks and Pixel Magic Imaging dry-print digital labs (The Pixel Magic NexLab 1000) now provide one of the most efficient and effective solutions to print orders generated via the LifePics online service. Consumers can now upload, view, share, organize, edit, enhance, archive, and print via their favorite LifePics-powered online imaging services website while also leveraging the power of Pixel Magic. The orders are forwarded to the designated store location and queued on the Pixel Magic Imaging kiosk for fulfillment. Customers are simply prompted to enter their order number and phone number, thereby initiating the printing of the order immediately.

"We now allow for one of the most efficient and least expensive ways for photofinishers to offer fast in-house photo finishing from digital files at a very low overhead," said Brett Cameron, Senior Vice President at Pixel Magic Imaging. "With this added service, the ROI on our kiosks makes for one of the most competitive, powerful, and versatile kiosks in the market."

The concept of printing digital photo orders at the kiosks matches closely the very popular phenomenon taking hold in the airline industry: passengers printing their boarding passes at airports. The conveniences of purchasing online and printing at kiosks are exemplified in this integration.

"Working with Pixel Magic allows a photofinisher to provide customers 1-hour printing options at stores or locations that could not previously afford a full digital lab," said Vahe Christianian, Vice President of Sales and Business Development at LifePics. "It is always exciting to work with companies that are leading the way in technological innovations where consumers can benefit from the digital revolution. This service now available to all LifePics dealers improves the consumer experience by expanding 1-hour pick-up options in a very automated and user-friendly way."

About LifePics

LifePics offers the most complete online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer. LifePics allows consumers to pick up their prints at over 2,200 locations across the U.S. and Canada. LifePics' customers range from mass merchants and large food and drug chains to local camera shops and independent photofinishers. LifePics is a print option on popular photo editing, sharing, and blogging tools. For more information, visit LifePics at http://www.lifepics.com.

About Pixel Magic

Pixel Magic Imaging is the leading provider of store-branded digital imaging solutions for the photo retail market with installations worldwide. The Pixel Magic Imaging line of products and services help retailers compete in the $50 billion dollar photo services market, providing a competitive edge through digital photography products tailored for each client's needs. Pixel Magic Imaging has a history of innovation in the digital photography space and has pioneered several technologies that are now considered standard in the industry.

In June 2004, the company received a substantial investment from DaiNippon Printing Co., (DNP) (TSE: 7912) and Altech ADS Co. Ltd, (Altech)(TSE: 9972), giving Pixel Magic Imaging the full strategic and financial support of two multi-national companies with $13 billion in annual revenues.

Pixel Magic Imaging is a unique combination of photography experts, digital imaging specialists and customer-focused team members. For more information about the company, its products, or its clients, visit http://www.pixelmagic.com or call (800) 467-4935/ (512) 753-7280.


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