Lifepics And Magic Portrait Websites

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LifePics and Magic Portrait Team Up to Offer New Product Line

February 18, 2006

Boulder, CO (Feb. 18, 2006) - LifePics, Inc. and Magic Portrait Studios, LLC announced today that LifePics will immediately begin offering Magic Portrait as an add-on product line to its 2,700 photofinishers and professional photographers in the U.S. and Canada. Magic Portrait Studios, LLC (MPS) utilizes leading edge photo compositing technologies and proprietary photo enhancement techniques, along with the company's libraries of copyrighted imaginative backgrounds to create a Magic Portrait(tm). This Magic Portrait(tm) is a hi-resolution digital composite photo that takes the subject from a customer's digital photo and seamlessly merges it into an imaginative background. The resulting studio-quality portrait can be printed in dozens of formats, from traditional prints, large format and canvas prints to calendars, greeting cards, t-shirts, coffee mugs and other photo products. The end customer owns the Magic Portrait(tm) digital image and can print it as many times and in as many formats as desired.

"We are continually adding new themed collections that will bring customers back to see what's new. Every seller looks for a product that both draws new customers and creates customer loyalty by giving an enticing reason to regularly return. Magic Portrait does both - thus creating a truly win-win proposition for photo-processing companies," said Gregg Lauer, Magic Portrait founder and CEO.

"With the increasing price pressure in the photofinishing market, our photofinishers are looking for higher margin items to sell. Magic Portrait provides our customers an exciting and creative new service that will generate new users and additional high-margin revenue and create user loyalty," said Vahe Christianian, founder and V.P. of Salesand Business Development at LifePics.

About LifePics

LifePics offers the most complete online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, photofinishers and professional photographers are able to accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer. LifePics allows consumers to pick up their prints at over 2,200 locations across the U.S. and Canada. LifePics' customers range from mass merchants and large food and drug chains to local camera shops and independent photofinishers. LifePics is a print option on popular photo editing, sharing, and blogging tools. For more information, visit LifePics at http://www.lifepics.com.

About Magic Portrait Studio

Magic Portrait Studios, LLC, based in Boulder, CO, is a digital imaging company servicing on-line and retail clients in the digital photo-processing industry. Magic Portrait Studios utilizes leading edge photo compositing technologies and proprietary photo enhancement techniques, along with libraries of the company's copyrighted custom backgrounds to create customized Magic Portraits(tm). Additional information about Magic Portrait can be found at http://www.magicportrait.com/demo.html or by calling 866-749-2880. Magic Portrait is a trademark of Magic Portrait Studios, LLC.


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