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Nikon Introduce The New COOLPIX S4

Availability: End Of September
MSRP: $399.95

September 1, 2005

MELVILLE, N.Y., (September 1, 2005) - Nikon UK is pleased to announce the new COOLPIX S4 which features a 10x Zoom-Nikkor lens to give an outstanding 38-380mm performance (35mm equivalent). This impressive zoom allows the user to capture everything from extreme close-ups to architecture and landscapes, the camera is also swivel mounted so pictures can be taken from different angles.

The swivel capability means you can shoot from the waist or overhead, and is great for composing high quality self-portraits. The COOLPIX S4 has 6.0 effective megapixels to produce quality shots that remain impressive even when enlarged.

A large, bright 2.5-inch LCD makes it easy to compose pictures and simple to play back the results on the spot. The S4 is designed to be highly portable, with a slim 37mm depth and a light weight of 205g.

The COOLPIX S4 makes it possible to improve images in-camera with a range of unique Nikon functions. Available in Playback Mode, the ingenious D-Lighting function enables the user to ‘rescue’ shots taken with insufficient flash or excessive backlight.

In Portrait Mode, the COOLPIX S4 offers the handy Face-priority AF function, which can detect the presence of a human face in the shot. Once detected, Face-priority automatically achieves sharp focus on the face, producing pleasing portraits no matter where the subject was positioned in the shot.

In-Camera Red-Eye Fix automatically detects the red-eye effect that can occur when taking portraits with flash, giving better quality portraits. The COOLPIX S4 is equipped with a useful Blur Warning function which alerts the user whenever a shot may have been compromised by camera shake, providing a chance to take another image before the opportunity passes.

The S4 can be powered with a pair of AA-size batteries which are widely available. There’s also a selection of four Movie Modes offering up to 15 frames per second performance.

A choice of 16 Scene Modes simplifies shooting in a wide range of common situations. Four of these Scene Modes come with the added advantage of Scene Assist, which helps the user to achieve better composition. There’s also the Voice Recording Mode, which can record up to 5 hours of sound when used with a 256MB SD card.

The COOLPIX S4 is PictBridge compatible which allows the camera to be connected directly to compatible printers to produce photographs without the need for a computer. The camera offers USB connectivity, making it swift and easy to transfer data to computers and other peripherals. Furthermore, the COOLPIX S4 comes complete with Nikon’s versatile PictureProject software so images can be edited, organised and shared simply using a wide range of easy-to-use functions.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S4 Feature Highlights

10x optical zoom performance

Equipped with a powerful 10x Zoom-Nikkor lens, the COOLPIX S4 offers far more compositional freedom than other compact cameras. In fact, delivering outstanding 38-380mm performance (35mm equivalent), makes it easy for the photographer to capture a much broader range of subject matter — moving in for tightly composed portraits, zooming further out for stunning shots of architecture, or pulling right out to capture the full beauty of expansive scenery.

Dynamic swivel design

Not only is the lens of the COOLPIX S4 incredibly powerful, but it is also housed within a unique swiveling body that allows the lens to be directed independently of the LCD monitor. As a result, it provides new potential for taking pictures from a more imaginative range of angles.


The COOLPIX S4 is ideal for carrying and using virtually anywhere. Compact dimensions and a lightweight design make it comfortable to hold in the hand and easy to carry. It’s also compatible with AA-size batteries.

Large, bright 2.5-inch LCD

The COOLPIX S4 is equipped with a large, easy-to-view LCD that makes it easy to compose shots with clarity and play back the results right away. And because it’s so large and bright, it makes navigation of the menu much simpler too.

The power to improve pictures in-camera

Equipped with a selection of unique Nikon functions, the COOLPIX S4 even makes it easy to enhance recorded images in-camera. Available in Playback Mode, the D-Lighting function lets users improve images taken with insufficient flash or excessive backlight, creating a copy with automatically enhanced light and detail wherever necessary. The COOLPIX S4 also features In-Camera Red-Eye Fix.

Nikon COOLPIX S4 Other Features

  • Highly portable dimensions of 111.5 x 68.5 x 37mm (4.4 x 2.7 x 1.4 in.) (W x H x D)
  • Minimized weight of approximately 205g (7.2 oz.) (without battery and memory card)
  • BSS (Best Shot Selector) identifies and saves the best exposure automatically from ten sequential shots
  • AE-BSS selects the best relative exposure from a series of shots
  • Macro mode lets the user compose as close as 4cm from the subject
  • Approx. 13.5MB internal memory ensures that you get the shot even when you are without an SD memory card
  • Time zone function makes it easy to set the camera’s clock to local time, regardless of where you are in the world
  • 4x digital zoom takes you even closer
  • Single AF and Continuous AF are selectable in Movie Mode
  • Choice of White Balance: Auto with TTL control, 5-mode manual (Daylight, Incandescent, Fluorescent, Cloudy and Flash) and Preset
  • Playback options: Single, 4- and 9-segment thumbnail, Slideshow
  • Built-in flash: features settings for Auto, Red-eye Reduction by pre-flash (In-Camera Red-Eye Fix), Anytime flash, Flash cancel and Slow sync.

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