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| Fuji S3 Pro |
| February 5, 2004 |
Fuji Photo Film U.S.A., Inc., today unveiled one of its most eagerly anticipated products -- the newest addition to its critically acclaimed line of professional digital cameras -- the Fujifilm FinePix S3 Pro. Among the FinePix S3 Pro's list of enhanced features is its one-of-a-kind Super CCD SR sensor technology designed specifically for professional photography. This proprietary technology creates a wider dynamic range to produce images that approach true photographic quality. As a result, the FinePix S3 Pro will capture highlight and shadow detail often lost by digital cameras in high contrast scenes. In addition, Super CCD SR sensor technology provides a higher level of sensitivity, improved signal-to-noise ratio and more natural color reproduction. "For more than 70 years Fujifilm has had a pulse on the pro community and we are constantly developing new solutions to meet their specific needs, " said Jennifer Davalos, Product Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "We understand that professional photographers demand and expect a finer level of detail, regardless of lighting conditions, and pro photographers will truly appreciate the FinePix S3 Pro for the overall image quality it provides." FinePix S3 Pro Features
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion. In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen. For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. All product and company names herein may be trademarks of their registered owners.
February 5, 2004 Fuji is definitely stretching the definition of pixels. Photosensors, Photodiodes, or whatever, are NOT pixels. Pixels, picture elements, are things you can actually see on your computer screen or in an image. They are the smallest element which can be displayed on your computer monitor. Photosensors and Photodiodes cannot be seen by the naked eye or by a computer monitor. Why? Because they are part of the process which send information to the actual picture element. I could make a 3MP imager that had 100 photosensors per pixel, but it wouldn't mean I had a 300MP imager in the camera. Fuji is claiming exactly this, and I think it's unprofessional of them to start down the road another company has gone (i.e., Foveon). Digital camera consumers have enough problems understanding the camera itself and comparing features, without needing to get a degree in imaging and photosensors. Fuji got frowns from me on their S2 12MP rating, and this time, it's even worse. Either their engineers and marketing staff don't understand the same language, or we have purposely misleading information being fed to the typical consumer, who thinks he has a 12MP camera in his hands. - DigitalDingus
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